The Enterprise as a Social Network

How will social networking be embraced within the enterprise? The enterprise is already a network of sorts bringing people together that all share the objectives and goals of the enterprise. People are coming together online outside of the work place to share common interests and opinion. Why not carry this over to the enterprise as a way to build collaboration across teams? One of the key success factors in popular social networks is organic growth. Let your end-users determine the reason connect. In an enterprise, they already have at least one common reason to connect......they showed up for work at the same place! But if the enterprise provides a platform for social networking will people use it? And should there be standards in place to use these networking tools as management and communication tools for a project? Project success or failure can be directly tied to the strength of the communication across a project. I am anxious to see how companies start using the tools that work so well outside of the office within the enterprise.