Wednesday, May 8, 2013

Bobbi Brown Cashing in on a Great Social Media Campaign

Bobbi Brown cosmetics rewarded Facebook "Likes" and an ask for personal info with a real product in the mail. I long forgot about liking the page, but I was so pleasantly surprised by the unexpected treat today I took the time to blog about it. How's that for WOM (word of mouth) marketing?

The QR code goes to a mobile optimized store finder where I can find a store to redeem my free make-up lesson  - nothing special there, those are always free.  However, they know once I'm captive in the make-up chair, I'll buy whatever I'm instructed to.  Smart way to get folks to the stores.

Keep doing your thing Ms. Brown. I'm a proud customer & brand evangelist. 

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